Exclusive offers available for GDGU students - Don’t miss out!

Workshop kicks off on 27th September 2025 - Reserve your spot today!

Don’t miss this one-of-a-kind live Digital Marketing workshop - Designed to level up your skills!

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Workshop Overview

Master Meta campaign building through 7 hours of pure execution

The GD Goenka University AI-Ready Digital Marketer's Launchpad is a high-intensity workshop that transforms professionals into execution-ready marketers. This practical program builds immediately applicable skills in paid media and campaign management

Learn to build and launch data-driven Meta campaigns using cutting-edge AI tools. Develop expertise in targeting, optimization, and ROI through live simulation.

Gain practical competence with expert-led training and a proprietary toolkit and earn a professional certificate from GD Goenka University.

Practical Digital Marketing Modules

You will learn by doing, using real-world examples to build actual campaigns.

Industry Expert Trainers from Purple Brick

Our instructors are active strategists and campaign managers from Purple Brick.

Industry Recognized Certificate

Earn a professional & industry recognised certificate from GD Goenka University.

Live Meta Campaign Setup

Participants will actively build, launch, and optimize a mock Meta ad campaign in real-time

Free Templates worth ₹20,000

Gain immediate lifetime access to a proprietary toolkit of proven professional templates.

AI-Powered Marketing Mastery

Learn to integrate cutting-edge AI tools and Generative AI to streamline campaign creation.

Access to Digital Community

Join our exclusive post-workshop Discord server for continuous networking and ongoing guidance.

Lifetime Access to Resources

Participants will get lifetime access to resources - including templates, videos and more.

Practical Digital Marketing Modules

You will learn by doing, using real-world examples to build actual campaigns.

Industry Expert Trainers from Purple Brick

Our instructors are active strategists and campaign managers from Purple Brick.

Industry Recognized Certificate

Earn a professional & industry recognised certificate from GD Goenka University

Live Meta Campaign Setup

Participants will actively build, launch, and optimize a mock Meta ad campaign in real-time

Free Templates worth ₹20,000

Gain immediate lifetime access to a proprietary toolkit of proven professional templates.

AI-Powered Marketing Mastery

Learn to integrate cutting-edge AI tools and Generative AI to streamline campaign creation

Access to Digital Community

Join our exclusive post-workshop Discord server for continuous networking and ongoing guidance

Lifetime Access to Resources

Participants will get lifetime access to resources - including templates, videos and more.

Module 0 - Pre Workshop

The learners will be provided with videos via which they can set up ad account and learn basic metrics.

Module 1 - Introduction to Paid Media Metrics

Go beyond vanity metrics and learn to analyze the essential data that truly defines campaign success and ROI. This module will equip you to confidently track, measure, and interpret key performance indicators (KPIs) like ROAS, CTR, CPC, and CPM, transforming you from a beginner into a data-informed marketer.

Module 2 - Setting Up Meta Business Manager and Ad Accounts

Learn to set up Meta Business Manager, create a Facebook Page, install the Meta Pixel for conversion tracking, and verify your domain for seamless, effective campaigns.

Module 3 - Understanding Campaign Objectives and Funnel Strategy

Deep dive into Awareness, Consideration, and Conversion objectives — and how to map them to customer journeys.

Module 4: Designing Winning Ads — Copywriting, Creatives, and Formats

Create scroll-stopping ad creatives. Learn how to write copy that drives actions.

Module 5: Campaign Setup and Launch

Participants build a full campaign — from audience creation to ad design — and launch a mock campaign that solves a problem of a real company!

Module 6: Analytics, Reporting, and Troubleshooting

Read and interpret Meta Ads Manager reports. Identify what’s working, what’s not, and troubleshoot common delivery issues.

Module 7: Budgeting, Bidding, and Scaling Campaigns

Explore campaign budget optimization (CBO), manual vs automatic bidding, and methods for scaling winning ads.

Module 8: Targeting Mastery — Core, Custom, and Lookalike Audiences

Hands-on creation of cold, warm, and hot audiences using demographics, behaviors, custom events, and CRM lists.

Module 9: Retargeting Strategies and Funnel Building

Set up retargeting campaigns — website visitors, video viewers, engagers, cart abandoners — and create full-funnel ad sequences.

Dr. Gautam is the Director of Centre of Innovation and Entrepreneurship at GD Goenka University. He has 18 + years of experience in reputed retail, real estate and management consultancy companies. He takes sessions on interdisciplinary areas related to Entrepreneurship, Incubation and start-ups, E-Business, and Design Marketing

Dr. Gautam Agrawal

Director of Centre of Innovation and Entrepreneurship, GD Goenka University

Nitesh Kuchhal is an Alumnus of IIM Calcutta (2011-13). He has over 9 years of experience in Digital Marketing. He is the founder & CEO of a Gurgaon based Digital Marketing & Digital Product Startup - Purple Brick Digital. He teaches Digital Marketing in top institutes like IMT, IIM Visakhapatnam, IIM Jammu, IIM–Sirmaur, IIT Roorkee.

Nitesh Kucchal

CEO, Purple Brick Digital

Abhinav, an alumnus of IIT Roorkee and IIM Indore, has over 8 years of experience in management consulting. He is the Founder & CEO of Imagicorp Ventures Pvt. Ltd., an emerging toy brand that blends play with learning. He also mentors budding and early-stage entrepreneurs in Digital Marketing and Product Design.

Abhinav Mohan Singh

Director, Imagicorp Ventures Private Limited

This workshop is the perfect launchpad for students, entrepreneurs, and professionals alike. Whether you’re launching a new career, elevating your current role, or growing your own business, this intensive day will provide the practical, industry-relevant skills you need to succeed.

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Book Your Seat Now

Book Your Seat Now

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I am a complete beginner. Is this workshop for me?

Absolutely! The workshop is designed to take you from beginner to confident practitioner. The pre-workshop videos will get you up to speed on the basics.

Will I get a certificate?

Yes, you will receive an industry recognized certificate of completion from GD Goenka University, which you can proudly display on your resume and LinkedIn profile.

What do I need to bring?

Just a laptop and a willingness to learn! We recommend creating a personal Meta Business Manager account beforehand (we'll send guides).

Will I get the slides and recordings?

You will get all the presentation slides and lifetime access to the resource portal with templates. The live workshop itself is not recorded to encourage open participation.

How is this different from free resources available online?

While free resources are great for theory, this workshop is 100% practical application. You get structured, expert-led guidance, hands-on practice in a live environment, personalized feedback, and valuable assets like professional templates and a recognized certificate that free resources cannot provide.

I don't have a business or a website. Can I still participate?

Absolutely! We will provide a mock business scenario and all the necessary materials for you to build and launch a practice campaign during the workshop. This is the perfect risk-free environment to learn.

How advanced is the AI content? I'm a complete beginner with AI.

The AI component is designed for all levels. We will start with the basics of how to use AI tools specifically for marketing tasks like generating ad copy ideas and creating images. You do not need any prior AI experience.

What kind of support will I get after the workshop ends?

Your learning continues! You will get lifetime access to the resource portal with all templates and videos. Most importantly, you'll gain access to our exclusive post-workshop Discord community where you can ask questions, share wins, and get guidance from both peers and instructors.

Book Your Seat Now

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